فصلنامه پژوهشگر (مدیریت)
پیاپی 28 (زمستان 1391)

Today, one of the secrets of success of any organization is the ability to analyze itself. Indeed, correct performance of the company is the result of management appropriate interaction with the external and internal environments. Efforts to improve strategic development process of the company lead to a range of attitudes. SWOT is a very popular tool for strategic planning. It is a good tool and technique for analyzing internal and external factors of the organization, but it has some deficiencies in measuring and evaluating, since it is depended upon the qualitative analysis of planning process. So, an efficient procedure for strategic planning is that, after examining internal and external factors, SWOT matrix and then QSPM can be created. SWOT, as a tool of analyzing, can be used to evaluate QSPM. QSPM is used for comparing and ranking the key internal and external elements and it can reduce the possibility of overlooking or inadequate weighing the factors. This article provides a report of internal and external factors, SWOT and finally QSPM in Iranian Auto-manufacturing industry as a case study of Saipa Automanufacturing company. It can be a turning point for the industry to identify the current problems and to provide an overall strategy for future business conditions better than competitors. According to the conclusions drawn from this analysis, organizations should look at downsizing and selling the losing companies, and then invest in the supply chain to access to the new export markets for the products.

Service qualification plays an important role in service industries such as insurance, banking and etc, because the quality is vital for the survival and profitability of organization and customers are often to attribute the reason of service failure to environmental resources than themselves. So, in this study, the purpose is to examine the important role of the provision and support of information in decreasing the anger and frustration of customers incurred by service failure. By using a scientific method for collecting the data required, the researcher is to confirm or refute the research hypotheses. It is done by 6 students during one day excursion by their wives at a hotel in the city of Babolsar. The results represent that the services businesses can decrease negative psychological consequences of the service failure by providing information explaining the causes of deficiencies. The loyalty of customers will be kept and bad effects of the failures will be prevented by developing information compensating and improving the failures in near future.

In this paper, organizational culture and its role on labor productivity will be studied in Health and Care center of Ijroud city aiming to improve the efficiency of the productivity based on organizational culture variables including competition, results-oriented atmosphere, noting to the people, communications, identity, management supports, values and norms acceptance influencing the efficiency of the organization in 2010. It is a descriptive research conducted by correlation method. The research type is practical the data are collected by a survey. The population is consisted of the all people working in Health and Care center of Ijroud city including 5 units selected. To test the organizational culture variables, a 28-question is provided based on Likert scale. To measure labor productivity indices, matrix method will be used. After examining the validity of the questionnaire, Cronbach alpha is used to calculate its reliability (α =91%). SPSS, Objectives Matrix, Correlation Test and T Test are used for statistical calculations. Finally, the results represent that all hypotheses are confirmed and there is a direct and significant relationship between organizational culture and labor productivity.

Today, because of the global markets expansion and major social and economic difference between various groups and countries, using a systematic approach to determine and rank the target markets for exporting is inevitable. This paper describes how to select target markets by using evaluation criteria of the companies to determine the interest rate of the market. Therefore, this paper deals with a wide range of approaches proposed for identifying target markets. This study has been done for walnut that can be linked to the other farming products. According to FAO maps and statistical results, African, European and South American countries were selected as the most attractive markets for the walnut products depended on the needs of each country. Therefore, we selected 4 countries as the center of exports and the ways of access to the main markets and reduction of the costs. Then, based on information and statistics obtained by FAO and using Multivariate Nonlinear Programming methods such as AHP, these markets are compared to that of Turkey by a score of 0.309814. This research can be noted as trying to make quantitative the quality. The results of this study can help to find better target markets for the products and reduce shipping costs and markets by market intermediaries.

The purpose of this study is primarily to identify the factors effective on the students satisfaction about the services offered by Islamic Azad University-Firouzkoh Branch and secondly, to classify these factors and finally, to determine the priorities of all mentioned factors in the related category based on Kano's model. To do that, a questionnaire is planned. It is designed in 4 parts and distributed to 384 students. The samples were chosen by random sampling method by the students educated B.A, M.A. The data collected by questionnaires are analyzed according to three stages. Initially, a Binominal test is administered and the effectiveness of 27 variables is clarified on the satisfaction. Then, based on Kano’s model, the nature of the effects of 27 variables is determined. Finally, Friedman test will be used to rank above 27 variables influencing the satisfaction of the students.

This research focuses on the retailing communicative attempts performed by a retailer including direct mail, preferential treatment and tangible rewards on the key communicative marketing results such as trust, relationship commitment and behavioral loyalty in Tehran Hyper-star store. By random sampling of 222 people as customers in the above store, the research tests 5 hypotheses by modeling structural equations. According to the results of this research and the history existed in different countries, it can be said that retailing communicative attempts are one of the most important ways to attract, affect on the faithful customers and encourage the common customers. Consequently, the managers and employee of the retailing firms need to be trained, motivated and encouraged to do communicative attempts for common and regular customers.

The purpose of this study was to identify behavioral biases affecting shares dealing decisions of individual investors on Hamadan Stock Exchange in 2011. The research literature contains behavioral finance, financial rationality, the main dispute of financial standards, behavioral finance and investor behavioral biases. The methodology is practical and the data will be collected descriptively. In this research, by the use of Morgan Table, 80 shareholders are selected randomly as a sample and the data required collected by a questionnaire made by the researcher. In order to test the hypotheses, one-sample T test is used for normal variables, two-sentence test for abnormal variables and Friedman test for ranking behavioral inclination of the shareholders. The main question is whether the behavioral inclination will affect the shares dealings decisions making of individual investors. The findings of this research indicate that the behavioral inclination affects the shares dealings decisions making of individual investors. They also represent that, when dealing the shares, the shareholders will be engaged in representative inclination, anchoring, excessive reaction, too much confidence, following others, paying too much attentions to the gossips and finally less than usual reaction respectively.

The aim of this research is to investigate the relation between market-orientation role and the performance of Mellat Bank International Division. It is conducted by a descriptivecorrelation method and the data will be gathered via a survey. The tool is a questionnaire based on literature review designed to measure the variables. Sample is a population including 187 Specialists of International Division. By Morgan table, 140 specialists are selected randomly and laid on proportional allocation among assistant managers of Foreign Domestic Branches in Tehran and International Division. Construct validity and Choronbach Alpha is used for instrument validity and reliability. Data processing accomplished in Structural Equation Modeling (SEM), Friedman and one sample T test for hypotheses. SPSS and LISREL Software packages are applied for processing the data. The results of Friedman and T test represent that, among market orientation aspects, customer orientation has a most mean compared to competitor orientation and inter functional coordination. Also, path analysis indicates that market orientation has a significant and positive effect on bank performance. In other hand, marketing competencies reinforce this relation along with its mediation effects. By and large, as well market orientation consideration, International Division performance has been improved.